Total Focus

James Bance
Qualitative Director, GfK NOP Finance

The Team
GfK NOP Consumer Product & Retail

Katie Graham
Project Producer, What If International

Hazel Barkworth
Project Producer, What If London Office

Richard Bates
Director, Clear UK

Rebecca Glen
Insight Analyst, More Th>n RSA

Kate Diver
Consumer Insight Assistant, Sara Lee

Linda Norwell
Director, Nidus Research

Caroline Pakel-Dunlop
Independent, To The Heart

Andrew Beney
Director, Deep Blue Research

Dr Lesley Galpin
Freelance Qualitative Moderator

Karen Marshall
Director, Research Plus

what do our clients have to say?

"...Cindy Lewis has managed the GfK Financial Qual field recruitment account for over five years. In that time she has always impressed me with her professionalism, her innate understanding of what we are trying to achieve, her proactive problem-solving and great use of her initiative. Over the years we have placed a great deal of business with Cindy at Total Focus. As is the case in any long term relationship we have hit snags and problems along the way. We always go back to Cindy because, for my money, she is one of the best field directors in the business..."

James Bance
Qualitative Director, GfK NOP Finance
Total Focus

"...Total Focus provides a great client service, is always keen to help, and is a valuable source of information on tricky recruits.."

GfK NOP Consumer Product & Retail
Total Focus

"...We often have tricky recruitment criteria and even more complicated schedules, I never worry about the recruitment with Total Focus and I always value the thought and time they put into helping us run really smooth and logistically challenging programmes - recruitment is just part of it - it is the trust that is key for me..."

Katie Graham
Project Producer, What If International
Total Focus

"...We throw all manner of ridiculous requests at Total - from finding ladettes to alternative healers to company CEOs. We are thoroughly demanding clients, but always get greeted with complete, uncynical enthusiasm. Our requests are often annoying specific and shockingly last minute, but they always pull it out of the bag! Total Focus are not only reliable, but also infinitely patient. It feels like a genuinely personal service - more like speaking to colleagues in a different office than to suppliers - and it is a joy to pick the phone up to them!..."

Hazel Barkworth
Project Producer, What If London Office
Total Focus

"...we keep coming back to Total Focus for our FMCG and Pharma recruitment because of their flexible, professional approach to the everyday challenges of recruitment, consistent delivery of results and their continued efforts to improve upon the already high level of service they offer..."

Richard Bates
Director, Clear UK
Total Focus

"...Our dealings with Total Focus have been entirely positive. They are a pleasure to work with, efficient and effective. We have absolute confidence that when they are commissioned to recruit for us that the job will be completed on time and to brief and would have no hesitation in recommending them..."

Rebecca Glen
Insight Analyst, More Th>n RSA
Total Focus

"...Total Focus offer us a valuable service as well as being friendly, easy to work with and flexible to suit our company needs..."

Kate Diver
Consumer Insight Assistant, Sara Lee
Total Focus

"...Total Focus are not only extremely experienced and thoroughly professional, but always pro-active, not merely reactive. Pragmatism, honesty and commonsense dominate their executives' personalities and service - not empty promises and excuses. Crucially - and exceptionally - Total Focus take responsibility for all outcomes. Importantly they communicate frequently and fully throughout the project so that this ongoing dialogue ensures excellent fulfilment of requirements. They think in the round, and are thoroughly empathetic with the 'little things' that can reduce the logistical and emotional stress researchers undergo so that, as a team, the end-Client gets the best work possible. They are tuned-in, and turned-on partners, not merely price-driven suppliers..."

Linda Norwell
Director, Nidus Research
Total Focus

"...Total Focus in a few words: friendly, trustworthy, honest and darned hard working... The best for me is also that they have always delivered on promises...always! I am happy to say I enjoyed seven years of peaceful nights thanks to the dedicated and personable teams working on my projects. I always recommend them to my best friends in the industry only! I always want them to be free for me..."

Caroline Pakel-Dunlop
Independent, To The Heart

"...We treat Total Focus as our research team not just a recruitment agency - they have handled the majority of our recruitment for 8 years and we have learnt by experience that we can trust them to do a great job. We've no hesitation in recommending Total Focus for Qualitative, Quantitative and telephone based field and recruitment projects. What Total Focus have done for us... groups of straight men who depilate... groups of tight targeted coelliacs and lactose intolerants... mums with children currently teething.. top London Chefs... people happy to let us watch them clean their teeth, inspect their whole home and their loos... organised video recording in under 2 hours... as well as countless housewife groups. Nothing fazes them..."

Andrew Beney
Director, Deep Blue Research
Total Focus

"...I have used Total for over 14 years and have, on a number of occasions, been happy to recommend them to others. In my opinion, they are the best in the business. The service offered by Total Focus is personalised and professional. They are passionate about quality and faultless in their response to (thankfully infrequent) recruitment problems..."

Dr Lesley Galpin
Freelance Qualitative Moderator

"...Two great things about Total Focus are that nothing is ever too much trouble, and they are never phased by last minute changes!..."

Karen Marshall
Director, Research Plus
The Association for Qualitative Research Total Focus have been continuous members of IQCS since 2003 Total Focus now belongs to the MRS Company Partners scheme